a website analysis
What strategies do different authors use to address a similar topic and why do you think they use these strategies?
I explored the home pages of three American Indian tribe websites in order to examine their rhetorical effects on likely audiences. In each case the use of color, framing, and alignment creates a different text for the viewer to consume.
Additional analysis could be made regarding organization, sequencing, and other composition principals, but I have limited this discussion to the devices that seemed most evident.
The Central Council of the Tlingit and Haida Indian Tribes of Alaska is a tribal government representing nearly 30,000 Tlingit and Haida Indians worldwide. It is a sovereign entity and has a government-to-government relationship with the United States.
This is my tribe.
The Confederated Salish and Kootenai Tribes are comprised of the Bitterroot Salish, the Pend d’Oreille, and the Kootenai tribes. The Flathead Reservation of 1.317 million acres in northwest Montana is their home now but their ancestors lived in the territory now known as western Montana, parts of Idaho, British Columbia, and Wyoming. This aboriginal territory exceeded 20 million acres at the time of the 1855 Hellgate Treaty.
I studied this tribe in Spring 2015.
Tribe of Indians
In the old days, in their native language, the were known as the spuyaləpabš (phonetically: spooy-all-up-ahbsh), meaning "generous and welcoming behavior to all people (friends and strangers) who enter our lands." Today they are known as the Puyallup Tribe of Indians.
This is the tribe in my locality.
Images and descriptions from tribe websites
Likely audiences will include "insiders" (members of the tribe) and "outsiders" (non-tribal viewers who wish to learn more about the tribe). Insiders seek information about enrollment, tribal services, directions to tribal facilities, and contact information for tribal departments. Outsiders are curious about tribal history, governance, the context of tribal sovereignty within national borders, and jurisdiction and boundaries.
I assume that tribes create their sites with the purpose of serving their respective tribal communities while educating outsiders about the place of the tribe in the world. Explore below for discussion about the effects of color, framing, and alignment on the rhetorical arguments of tribal websites.
A website isn't necessarily effective because information exists upon it. The visual composition matters for an author who is trying to make a rhetorical argument and for the audience who is seeking specific information. The Tlingit and Haida, and Puyallup sites use color, framing, and alignment to guide the visitor through the page. While color is used well on the CSKT to make impressions on the visitor, the framing and alignment do not assist in guiding the eye.